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Official Rules


NO PURCHASE NECESSARY. Open to legal residents of the fifty (50) United States, District of Columbia and Canada (excluding Quebec), who are the age of majority in their jurisdiction of residence or older (and at least 18). Employees of Cosnova, Inc. (“Sponsor” ), its parent, subsidiaries, affiliates & advertising & promotion agencies (collectively with Instagram, LLC, “Released Parties” ) & members of their immediate family (spouse, parent, children, siblings & their respective spouses, regardless of where they reside) & persons living in the same household, whether or not related, are not eligible. Void in Quebec and where prohibited. Subject to all applicable federal, provincial, state & local laws.



Between at or around 12:00 p.m. (noon) Eastern Time (“ET”) on September 14, 2017 and 7:00 p.m. ET on September 15, 2017, follow @essencemakeup on Instagram, find the post about the sweepstakes then post your response to the post and tag a friend. All entries must be received by September 15, 2017 at 7:00 p.m. ET.  Entries generated by script, macro or other automated means or by any means which subvert the entry process are void.  Limit one (1) entry per person.  Multiple entries will be void.  Entries become the sole property of Sponsor. If you do not have an Instagram account, establishing an account is free.  All Instagram terms apply. You must follow @essencemakeup and your account must be set to “public” in order for your entry to be eligible.  You can unfollow @essencemakeup and return your account to “private” any time after the winner has been announced.



Entry must be in keeping with Sponsor’s image & not be offensive or inappropriate, as determined by Sponsor in its sole discretion.  Entry must not defame or violate or infringe upon the rights of any person or entity.   Sponsor reserves the right to disqualify any entry and remove any post that it determines, in its sole discretion, is not in compliance with these Official Rules.



One (1) potential winner will be selected in a random drawing on or about September 15, 2017 from among all eligible entries received.  Odds of winning depend on the number of eligible entries received.



Potential winner will be notified via a comment on his/her winning post or direct message & he/she will have 24 hours from notification to respond to Sponsor. The failure to respond to such notification or the potential winner’s noncompliance with these Official Rules may result in disqualification & at Sponsor’s sole discretion, prize may be awarded to an alternate winner. If winner is a legal resident of Canada, he/she will also be required to answer a time-limited, mathematical skill-testing question administered via the telephone. Failure to answer the question correctly within the time period specified, as determined by Sponsor in its sole discretion, will result in disqualification and, at Sponsor’s sole discretion, the prize may be awarded to an alternate winner, time permitting.



Winner will receive two (2) tickets to GenBeauty NYC on September 23-24, valued at $116 each for a total of $132.  Travel and accommodations are not provided by Sponsor. Winner can choose to give one (1) ticket to the friend tagged in the winning post. Approximate Retail Value (“ARV”): US$132.00.  Prizes are awarded “as is” with no warranty or guarantee, either express or implied.  Winner may not substitute or transfer prize or redeem prize for cash.  Sponsor reserves the right, at its discretion, to substitute a prize of comparable or greater value.  Winner is responsible for all federal, state and local taxes as well as all other costs and expenses associated with prize acceptance and use not specified herein as being provided.  All prize details are at Sponsor’s sole discretion.



By submitting an entry, each entrant grants to Sponsor and its licensees, successors and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, & otherwise use the entry & all elements of such entry, together with any other material, and the name, Instagram user name, city & state/province of residence, voice, image and/or likeness of entrant (including, but not limited to, Instagram  profile photo), in any & all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade.



By participating, each entrant agrees: (a) to abide by these Official Rules & decisions of Sponsor & judges, which shall be final & binding in all respects; and (b) to release, discharge  & hold harmless Released Parties from any & all injuries, liability, losses & damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’ s participation in the Sweepstakes or the acceptance or use of the prize (including any travel or activity related thereto).  Released Parties are not responsible for (i) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries, comments or messages; (ii) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications; (iii) failed computer, satellite, telephone or cable transmissions, lines, or technical failure; (iv) jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (v) other errors or difficulties of any kind, whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the sweepstakes, the processing of entries, the announcement of the prize or in any sweepstakes-related materials; (vi) any incorrect or inaccurate information, whether caused by users, tampering, hacking, or by any equipment or programming associated with or utilized in the sweepstakes; or (vii) injury or damage to any person's computer related to or resulting from participating in this sweepstakes.  Persons who tamper with or abuse any aspect of the sweepstakes or any Sponsor website or social media account, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified & all associated entries will be void. Should any portion of the sweepstakes be, in Sponsor’ s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the sweepstakes & if terminated, at its discretion, select winner at random from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair & appropriate by Sponsor. Information submitted in connection with this sweepstakes will be used in accordance with Sponsor’s Privacy Policy, available at



Information collected by Sponsor in connection with this contest may be used by Sponsor in accordance with its Privacy Policy posted on



Winner’s name will be posted by @essencemakeup on Instagram following the end of the sweepstakes.



Cosnova, Inc., 55 Fifth Avenue, New York, NY 10003.

This sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Instagram. You understand that you are providing your information to Sponsor & not to Instagram.

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