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How To Enter


Post a photo or video answering any of our weekly prompts! Make sure you use #WatchMeSparkle and #Entry (and don't forget to tag @essencemakeup, too) to be considered eligible. Official contest rules are below.


Post a video answering any of our weekly prompts! Make sure you use #WatchMeSparkle and Entry in your video title (and email your link to to be considered eligible. Official contest rules are below.


Post a photo or video on our wall (here) answering any of our weekly prompts! Make sure you use #WatchMeSparkle and #Entry (and don't forget to us, too) to be considered eligible. Official contest rules are below.


Post a photo or video answering any of our weekly prompts! Make sure you use #WatchMeSparkle and #Entry to be considered eligible. Official contest rules are below.


Take a photo or video answering any of our weekly prompts! Email with 'Watch Me Sparkle Entry' in the subject line. Official contest rules are below.


Official Rules


Open to legal residents of fifty (50) United States, District of Columbia and Canada (excluding Quebec) who are 13 years of age or older.  An eligible minor should have a parent’s or legal guardian’s permission to participate. Employees, representatives, freelancers and agents of Cosnova, Inc. d/b/a Essence Cosmetics (“Sponsor”), Wondersauce, and their respective parents, subsidiaries, affiliates and advertising and promotion agencies, and members of their immediate family (spouse, parent, children, siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, are not eligible. Void in Quebec and where prohibited. Contest is subject to all applicable federal, provincial, state and local laws. 


The contest begins at 12:01 a.m. Eastern Time (“ET”) on May 5, 2017 and ends at 11:59 p.m. ET on May 12, 2017 (“Contest Period”).


During the Contest Period, create a response to one of Sponsor’s contest call-to-actions posted via its social channels either as a photograph or a video of no more than 60 seconds in length (“Entry”).


Once you have created your Entry, you can submit it into the Contest in one of the following five (5) ways: 

1) Via the Essence Page on Facebook: Visit the Essence page on Facebook and post your Entry to the Wall with the hashtags #WatchMeSparkle and #Entry.

2) Via your Instagram account:  Post your Entry via your Instagram account with the hashtags #WatchMeSparkle and #Entry.  Or,

3) Via your YouTube account: Post your Entry via your YouTube account and include “#WatchMeSparkle Entry” in the video title.  Once you’ve posted your video, email the link along with your name to

4) Via your Twitter account: Post your Entry via your Twitter feed with the hashtags #WatchMeSparkle #Entry

5) Via Email: Send an email to with either a video or photo attached and the text “This is an entry for the #WatchMeSparkle Contest”

The words “Contest” or “Submission” may be substituted for “Entry”.  

All Entries must be received by 11:59 p.m. ET on May 12, 2017 to be considered. Any video or text accompanying any Entry must be in English.

Entry will be deemed submitted by the authorized owner of the applicable account. There is no limit on the number of Entries you can submit; however each Entry must be substantially different than any other Entry you submit, as determined by Sponsor in its sole discretion. If you do not have a Facebook, Instagram, YouTube or Twitter account (as applicable), creating one is free. All applicable platform terms apply. Your YouTube post or Twitter or Instagram account (as applicable) must be set to “public” in order for your Entry to be eligible. You can return your post/account to “private” any time after the winners have been announced. Entries generated by script, macro or other automated means or by any means which subvert the Entry process are void. All Entries become the sole property of Sponsor.



Entry may not contain, as determined by the Sponsor, in its sole discretion, any content that:

- contains music is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic;

- contains nudity; promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing);

- promotes any activities that may appear unsafe or dangerous;

- promotes any particular political agenda or message;

- is obscene or offensive; endorses any form of hate or hate group;

- appears to duplicate any other submitted Entry;

- defames, misrepresents or contains disparaging remarks about Sponsor, its products or services, other people or companies;

- contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission, to the extent permission is necessary;

- contains copyrighted materials owned by others (including music, photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission, to the extent permission is necessary;

- contains materials embodying the names, likenesses, voices, or other indicia identifying any person (living or dead), such as license plate numbers, personal names, e-mail addresses or street addresses, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission, to the extent permission is necessary;

- communicates messages or images inconsistent with the positive images and/or good will with which Sponsor wishes to associate;

- violates any law.

 If any other individuals appear in your Entry, they must be at least 13 years of age and you must have their (and, if eligible minors, their parent’s or legal guardian’s) permission to submit the Entry. Sponsor reserves the right to request proof of permissions is a form acceptable to Sponsor. Failure to provide such permissions may result in disqualification.  Sponsor reserves the right to disqualify any Entry that it determines, in its sole discretion, is not in compliance with these Official Rules and to takedown or ask entrant to remove such Entry from at any time.


All eligible Entries received will be judged by a panel of qualified judges based on the following criteria:

- 40% adherence to theme of the prompt;

- 30% content quality and persona; and

- 30% representation of essence's three brand pillars: confidence, style, fun (collectively, “Judging Criteria”).

In the event of a tie, a tie-breaker judge will judge the tied Entries using the Judging Criteria to determine the winner. Sponsor reserves the right to not award all prizes if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries.  All decisions of the Sponsor and judges are final and binding.  Sponsor will not reveal the judging scores for any Entry.


WINNER Notification

Potential winners will be notified via a comment to the winning post, email, or via direct message and he/she will have 48 hours from notification to respond to Sponsor. Potential winners (and, if eligible minors, a parent or legal guardian) will be required to execute and return an Affidavit of Eligibility (or, if a resident of Canada, a Declaration), and a Liability Waiver and, unless prohibited, a Publicity Release within five (5) days of date of issuance. If a potential winner does not respond to the initial notification within the time period stated, all required documents are not returned within the specified time period, a prize notification or prize is returned as undeliverable, or a potential winner is not in compliance with these rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up may be notified.


A two (2) day/two (2) night trip for winner to New York City. Prize includes round trip, coach-class air transportation for winner from a major airport near winner’s home (as determined by Sponsor in its sole discretion) to a major airport nearest winner’s destination (determined by Sponsor in its sole discretion), two (2) nights’ standard accommodations at a hotel determined by Sponsor (one (1) room, double occupancy), lunch each day, a meet-and-greet with other winners, the essence team, and a selection of “stylists” or influencers, and a selection of classes and activities. If, at time of travel, winner is between the ages of 13-17, a parent or legal guardian will be required to accompany winner on trip and to all trip activities. Parent or legal guardian must travel together with winner on same itinerary and will be required to execute a travel/liability release. Approximate Retail Value (“ARV”): $2,000 each. Actual value of trip may vary based on point of departure and winner’s age at time of travel. Winner will not receive difference between actual and approximate retail value. Total ARV of all prizes $16,000.  Exact details of the 2-day event and activities will be provided to winners at time of travel booking. Winners must travel on dates specified by Sponsor or prize will be forfeited and Sponsor will have no further obligation to winner. Trip must be booked at least twenty-one (21) days prior to departure. Travel and accommodations are subject to availability and blackout dates. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in this contest, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and costs associated with prize acceptance and use not expressly stated in the package description above as being provided, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Travel restrictions, conditions and limitations may apply.  If in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location, ground transportation will be substituted for round trip air travel at Sponsor’s sole discretion and no compensation or substitution will be provided for difference in prize value.  Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. If, for whatever Sponsor is unable to provide any prize component, no compensation or substitution will be provided; however, remainder of prize package will be awarded and Sponsor will have no further obligation to winners. Prizes are non-assignable and nontransferable and cannot be redeemed for cash. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. Winners responsible for all federal, state and local taxes associated with prize acceptance and use not specified herein as being provided.  Winners may not substitute a prize, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. All prize details are at Sponsor’s sole discretion. Limit one (1) prize per person. 


By submitting an Entry, each entrant (and, if an eligible minor, his/her parent or legal guardian) waives all moral rights in and to the Entry and grants to Sponsor and its licensees, successors and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, and otherwise use the Entry and all elements of such Entry, together with any other material, and the name, user name, city and state/province of residence, voice, image and/or likeness of entrant (including, but not limited to, profile photo), in any and all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade. Entrant (and, if an eligible minor, his/her parent or legal guardian) agrees that he/she (and, if applicable, the photographer or videographer) may be required to sign a document to this effect.  Released Parties are not responsible for any unauthorized use of Entries by third parties. Sponsor has no obligation to make use of the rights granted herein.  


By participating, each entrant (and, if an eligible minor, his/her parent or legal guardian) agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects; and (b) to release, discharge and hold harmless Sponsor, Facebook, Inc., Twitter, Inc., Instagram, LLC, Google Inc., Vivian Vo Farmer, Wondersauce, and their respective parents, subsidiaries, affiliates and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the contest or the acceptance or use of the prize (including any travel or activity related thereto).  Released Parties are not responsible for (i) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled Entries, posts, comments or messages; (ii) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications; (iii) failed computer, satellite, telephone or cable transmissions, lines, or technical failure; (iv) jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (v) other errors or difficulties of any kind, whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the contest, the processing of Entries, the announcement of the prizes or in any contest-related materials; (vi) any incorrect or inaccurate information, whether caused by users, tampering, hacking, or by any equipment or programming associated with or utilized in the contest; or (vii) injury or damage to any person's computer related to or resulting from participating in this contest. Persons who tamper with or abuse any aspect of the contest or Sponsor social media account, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void and Sponsor may request entrant remove the Entry from the platform. Should any portion of the contest be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the contest and if terminated, at its discretion, select winners from among all non-suspect, eligible Entries received up to time of such action using the winner determination procedure set forth above or as otherwise deemed fair and appropriate by Sponsor.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. If any provision of the Official Rules is determined to be invalid or otherwise unenforceable, then the Official Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Should a winner make any false statement(s) in any document referenced above, the winner may be required to promptly return to Sponsor his/her prize, or the cash value thereof.  WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES (INCLUDING, WITHOUT LIMITATION, ATTORNEYS’ FEES) AND OTHER REMEMDIES TO THE FULLEST EXTENT PERMITTED BY LAW.


Except where prohibited, by participating in this contest, each entrant (and, if an eligible minor, his/her parent or legal guardian) agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this contest, or awarding of the prize, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this contest and in no event will entrant be permitted to obtain attorneys’ fees or other legal costs; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you. 


Information collected by Sponsor in connection with this contest may be used by Sponsor in accordance with its Privacy Policy posted on


For the names of the winners, send an email to by no later than May 30, 2017.


Cosnova, Inc., 55 Fifth Avenue, New York, NY 10003.

This contest is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram, Twitter or YouTube.

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